Benefits Of Working With Micro-Influencers
Some brands are doing well and can work with celebrity endorsers. They are popular too and can reach as many people on social media as possible. So why do they use micro-influencers? Here are the benefits they get.
Micro-Influencers Are More Engaging
Most brands’ concern is not reaching; it is engagement. Micro-influencers engage people superbly with their content. So they have many likes, comments, and shares. They have more regular and genuine interactions with their followers as many of them are co-workers, family, and friends. Authentic relationships are easier to trust, and micro-influencers offer that.
When brands hire micro digital influencers to endorse a product, they know that their followers will offer unbiased views about it. Followers trust that if so-and-so posts a product, it must be genuine and worth buying. When we see a celebrity on TV endorsing a product, we know they are doing it in exchange for money. They are a brand name that businesses pay to use.
On the other hand, people view a micro-influencer as a friend they can trust. When they present a product or service on their social media pages, followers will ask questions about it or leave comments. Thus, brands know that recommendations from micro-influencers can be more genuine and helpful.
Micro-Influencers Have Good Content For Brands
Micro digital influencers hardly use professional content to influence and engage their audiences. They create videos, images, and texts that people identify with and want to read. These experts know what social media users like to click and follow. Thus, they post that and people keep coming back for more. Brands have a keen interest in that and want to use micro-influencer content for paid advertising to boost their click-through rates.
Micro-influencers also create creative routes to reach target audiences. For instance, they can feature a product that does not relate to the theme of their video content. Although viewers or followers might not see the correlation, they might develop an interest and check it out. After viewing the item, they might choose to buy it.
Influencer marketing is similar to word-of-mouth in the physical world. Brands should use it to boost market share and get more profits. The brands looking to use micro-influencer marketing should look to attain a larger market share and increase their sales and profits.
Although online micro-influencers are more popular, they are not the only ones brands can use. The people we trust to recommend things to us are also influencer marketers. Another thing to note is that influence and popularity are not similar. An influential person has the power to alter people’s thoughts and actions.
They can use their expertise, good reputation, and the ability to mingle to create connections with people. A celebrity may have fame and popularity but lack the power to influence people’s behavior and thoughts about a product. A micro-influencer may not be rich and famous but has a magnet for attracting people their way.